The product idea given by Nanotech was summed up in one phrase – “Design a case for the world’s first 4K Ultra HD Streaming Device”.
Being the first device of it’s kind for personal use, the challenge was delivering a message of technological stability to potential customers. This outlined the formal approach towards a two element body.
The base, which is rubber coated so that it sits well on any home surface, offers a sense of stability due to it’s matte finish while still maintaining a friendly feel thanks to the soft touch of the rubber coat.
The upper body is slightly curved to offer the sense of fluidity. The metaphor for the steady stream of data at 4K is reinforced by the glossy look.